Image Slide 1
Image Slide 1
Image Slide 1
previous arrowprevious arrow
next arrownext arrow

CUENTO partnered with Ballast Point to activate the brand at various sponsor and community events.

Our
Objective

Ballast Point was looking to create awareness of brand, products, and key message points, while reinforcing its commitment to its hometown, San Diego. The goal was to align Ballast Point with key causes and events, take advantage of sampling opportunities, and ultimately create memorable consumer experiences with the brand.

engaging brand experiences

Experiences across San Diego county solidified Ballast Point's position as a cherished local institution

six community activations

Activations showcased Ballast Point's exceptional products and deep-rooted commitment to its hometown

Hundreds of samples served

New products sampled by hundreds of thousands of customers and lasting relationships created

Our
Solution

Ballast Point was looking to create awareness of brand, products, and key message points, while reinforcing its commitment to its hometown, San Diego. The goal was to align Ballast Point with key causes and events, take advantage of sampling opportunities, and ultimately create memorable consumer experiences with the brand.

Our
Results

Ballast Point achieved heightened awareness of its brand and sampling of its products at more than six key San Diego events, creating engaging brand experiences and solidifying its position as a cherished local institution. Through creative and interactive experiences, CUENTO created opportunities for attendees to engage with the brand on a personal level, creating lasting memories and forging genuine connections.