Ballast Point was looking to create awareness of brand, products, and key message points, while reinforcing its commitment to its hometown, San Diego. The goal was to align Ballast Point with key causes and events, take advantage of sampling opportunities, and ultimately create memorable consumer experiences with the brand.
Ballast Point was looking to create awareness of brand, products, and key message points, while reinforcing its commitment to its hometown, San Diego. The goal was to align Ballast Point with key causes and events, take advantage of sampling opportunities, and ultimately create memorable consumer experiences with the brand.
Ballast Point was looking to create awareness of brand, products, and key message points, while reinforcing its commitment to its hometown, San Diego. The goal was to align Ballast Point with key causes and events, take advantage of sampling opportunities, and ultimately create memorable consumer experiences with the brand.
Ballast Point achieved heightened awareness of its brand and sampling of its products at more than six key San Diego events, creating engaging brand experiences and solidifying its position as a cherished local institution. Through creative and interactive experiences, CUENTO created opportunities for attendees to engage with the brand on a personal level, creating lasting memories and forging genuine connections.
