In addition to creating a website that conveyed brand storylines, key products, tasting room presence, and upcoming events, Ballast Point needed a website that was easily editable by the internal marketing team.
In addition to creating a website that conveyed brand storylines, key products, tasting room presence, and upcoming events, Ballast Point needed a website that was easily editable by the internal marketing team.
In addition to creating a website that conveyed brand storylines, key products, tasting room presence, and upcoming events, Ballast Point needed a website that was easily editable by the internal marketing team.
Ballast Point is equipped with an intuitive and user-friendly content management system, allowing them to effortlessly update beer information, add promotions, and create compelling campaigns in real time. The autonomy resulted in significant cost savings and continually allows the team to respond promptly to market demands.