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In 2021, CUENTO partnered with Ballast Point to build a website that told Ballast Point’s key storylines in a consistent and visually appealing manner, and, most importantly, was customizable by the internal marketing team.

Our
Objective

In addition to creating a website that conveyed brand storylines, key products, tasting room presence, and upcoming events, Ballast Point needed a website that was easily editable by the internal marketing team.

launched new website

Ballast Point ended up with a website that told key storylines in a consistent and visually appealing manner

User-friendly system

The new site provided agility and self-sufficiency to adjust content, create landing pages, and support marketing efforts

Cost & time-saving

The autonomy resulted in significant cost savings and allows the team to respond promptly to market demands

Our
Solution

In addition to creating a website that conveyed brand storylines, key products, tasting room presence, and upcoming events, Ballast Point needed a website that was easily editable by the internal marketing team.

“From the outset, CUENTO showcased their prowess in crafting a visually appealing and user-friendly website. Beyond that, they delivered the added benefit of empowering our internal team to independently update and create content, sparing us from hefty development fees.”

Brendan Watters, CEO

Our
Results

Ballast Point is equipped with an intuitive and user-friendly content management system, allowing them to effortlessly update beer information, add promotions, and create compelling campaigns in real time. The autonomy resulted in significant cost savings and continually allows the team to respond promptly to market demands.