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The Detroit Tigers partnered with CUENTO to optimize their pre-season production shoot with the goal of elevating all of their marketing and brand assets for the 2023 season.

Our
Objective

Prior to partnering with CUENTO, the Tigers did not feel they were capturing the caliber of content necessary for all in-game entertainment, digital and physical assets, social content, and other season asset needs which left them with minimal flexibility when it came to creating assets for campaigns throughout the season. Through our partnership, the Tigers maximized their time with each player in each station and prioritized capturing all content needs for the entire season.

40+ Players Captured

The Tigers captured a record number of players and coaches during a four day period

Elevated In-Game Entertainment

The Tigers created thousands of creative elements utilized all season long and revamped their in-game entertainment experience

Increased Engagement

The Tigers saw an increase in player engagement socially due to elevated creative

Our
Solution

Prior to partnering with CUENTO, the Tigers did not feel they were capturing the caliber of content necessary for all in-game entertainment, digital and physical assets, social content, and other season asset needs which left them with minimal flexibility when it came to creating assets for campaigns throughout the season. Through our partnership, the Tigers maximized their time with each player in each station and prioritized capturing all content needs for the entire season.

Our
Results

In implementing the strategic run-of-show for the production shoot, the Tigers captured the most players on their roster in production history. They also captured an increased amount of custom content with each player giving them an extensive content catalog to utilize for specific theme games, holidays, player milestones, and more. CUENTO elevated and refreshed the entire season of the Tigers’ in-game entertainment and overall look given the extensive amount of content captured. They continued to partner with CUENTO throughout the 2023 season and plan to bring them back for the 2024 production shoot as they prepare for their next season.