The objective was to create a more cost-effective and scalable solution for Kings & Convicts packaging while reimagining the branded elements and overall brand identity. It was important that the brand components be unique from Ballast Point.
The objective was to create a more cost-effective and scalable solution for Kings & Convicts packaging while reimagining the branded elements and overall brand identity. It was important that the brand components be unique from Ballast Point.
The objective was to create a more cost-effective and scalable solution for Kings & Convicts packaging while reimagining the branded elements and overall brand identity. It was important that the brand components be unique from Ballast Point.
A packaging redesign resulted in a transformative rebranding for Kings & Convicts, as well as met the initial goal of redesigned packaging that is clean, consistent, and scalable. Additionally, this comprehensive redesign culminated in a revitalized brand identity that resonates strongly with consumers and positions Kings & Convicts for continued success in the Southern California market.
