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In 2021, Kings & Convicts Partnered with CUENTO to redesign the packaging for its entire portfolio and bring the new brand to life.

Our
Objective

The objective was to create a more cost-effective and scalable solution for Kings & Convicts packaging while reimagining the branded elements and overall brand identity. It was important that the brand components be unique from Ballast Point.

Redesigned brand logo

The redesign of the Kings & Convicts’s logo allowed for scalability and consistency in any application

Eight Can Designs

The new cans created an exciting and recognizable brand for southern California consumers

Five Package Designs

Along with the can designs, the carton packaging was redesigned into a clean, refreshed design

Our
Solution

The objective was to create a more cost-effective and scalable solution for Kings & Convicts packaging while reimagining the branded elements and overall brand identity. It was important that the brand components be unique from Ballast Point.

“When the chance arose to introduce Kings & Convicts to the San Diego market through a new distributor, we recognized the imperative to reinvent our brand and packaging. CUENTO not only listened attentively to our needs but also challenged us throughout the process, playing a pivotal role in bringing us to where we stand today. We take immense pride in the brand transformation, grateful for the collaborative efforts with CUENTO that made it possible.”

Brendan Watters, CEO

Our
Results

A packaging redesign resulted in a transformative rebranding for Kings & Convicts, as well as met the initial goal of redesigned packaging that is clean, consistent, and scalable. Additionally, this comprehensive redesign culminated in a revitalized brand identity that resonates strongly with consumers and positions Kings & Convicts for continued success in the Southern California market.