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The Oakland A’s partnered with CUENTO to optimize their pre-season production shoot with the goal of elevating all of their marketing and brand assets for the 2023 season.

Our
Objective

Prior to partnering with CUENTO, the A’s were not able to capture all needed content for in-game entertainment, digital and physical assets, social content and other season asset needs. This left them minimal flexibility when it came to creating assets for campaigns throughout the season. Through our partnership, the A’s were able to maximize their time with each player in each station and prioritize capturing all content needs for the entire season.

Record Number of Players Captured

The A’s captured a record number of players and coaches during a three day period

Thousands of Creative Elements

The A’s created thousands of creative elements utilized all season long

Increased Player Engagement

The A’s saw an increase in player engagement socially due to elevated creative

Our
Solution

Prior to partnering with CUENTO, the A’s were not able to capture all needed content for in-game entertainment, digital and physical assets, social content and other season asset needs. This left them minimal flexibility when it came to creating assets for campaigns throughout the season. Through our partnership, the A’s were able to maximize their time with each player in each station and prioritize capturing all content needs for the entire season.

Our
Results

In implementing the strategic run-of-show for the production shoot, the A’s captured the most players on their roster in production history. They also captured an increased amount of custom content with each player, giving them an extensive content catalog to utilize for specific theme games, holidays, player milestones, and more. CUENTO elevated and refreshed the entire season of the A’s in-game entertainment and overall look given the extensive amount of content captured. As they plan for their next season, the A’s will partner again with CUENTO for their 2024 production shoot.