Tell great stories with even better people. That’s what we set out to do when we created CUENTO.

Who quits their dream jobs?

People with new dreams!

Wayne Partello & Katie Jackson

CUENTO is a marketing consultancy created and founded by Wayne Partello and Katie Jackson, two former sports executives with a passion for connecting storytelling to revenue generation. We chose the name CUENTO because of the relationship between “brand” and “story”, and we believe that your brand is the story attached to your business in the eyes of your consumers. To build your brand, it is crucial to define the story unique to your business, and unapologetically go after making that story a reality.

CUENTO works with brands to identify their story, then builds and executes the plan to deliver that story to the appropriate audiences. This approach is easily observed and understood in the world of sports, and CUENTO takes this same strategy to other industries with similar successes.

We are on a mission to help as many businesses as possible discover the answer to a simple question: What’s your CUENTO?

Wayne Partello & Katie Jackson
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